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If you planned your holiday digital marketing strategy right, your campaigns should be in full swing by now. As the gift buying and giving commences, Google may have a gift of their own for you to take some of the daze out of the holidaze. This cool new advertising tool lets you to get late breaking holiday deals via text message straight to your ...

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Looking for new and better ways to reach a younger market? On September 30th, Instagram announced that it has opened its platform to all marketers. Instagram has over 400 million users and half of them use the website daily. The number of young users alone is one of the many reasons to dive into advertising on this social network. In addition to that, new ...

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You may or may not have heard, but in mid-October, Adwords will be changing what it defines as a conversion. This will affect the appearance of your columns as well as your reporting. If you see a change or a drop in your conversions, don’t fret. It’s not you, it’s Google. And luckily for you, AdEdge is ready to help you adapt to the ...

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Google Alert! AdEdge here, with the latest and greatest Google news you need to know! Do you make or sell apps?! If so, you’ll love that you can now place search ads on the Google Play store. Google started testing the ads in February, and have just released them. They are now available to all AdWords Advertisers. Are you already wondering how to access ...

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Google Alert: Google’s adding new review ratings features! If you want to make a splash this summer, use this powerful new feature to increase your click-through-rates and search performance. Your ratings appear as part of the ad, next to the location data. Although you’ll need at least 30 reviews from the past year in order to use this feature, they can come from a ...

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As we all know, the buying process is often more complicated than simply visiting a store, picking something out and skipping over to the register. Take shoes for example. Websites make it possible to virtually “wear” the shoes. Customers can see shoes in various sizes, colors and materials. They can read reviews, compare prices …just about anything but smell the leather (certainly, Google is ...

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Google has started a new “cleaning house” policy of removing AdWords ads, campaigns, and ad groups that have been un-used. This new policy started in the week of May 23, 2015 when Google began deleting ads that had not received any impressions and had not been used within 100 days. Part 2 of Google’s clean-up plan is happening this summer. Starting this month, Google ...

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Do you love Amazon for shopping?  Then get ready to love Google.  Google has recently confirmed that it is adding a new buy button to its search results. The buy button allows for Google search engine users to easily purchase an item without having to visit a separate website. “The Company’s chief business officer, Omid Kordestani, said he wanted to reduce “friction” for users ...

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Ad extensions boost clickthrough rates — these extra links and lines of copy make your ads more visible and more relevant at the same time. And when you improve your visibility and relevance, you increase your clickthrough rate (CTR). Here are four of the extensions available and how to make the best use of them: Ad Extension No. 1: Sitelinks. If your ad is ...

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Google recently released its new algorithm, Mobilegeddon. According to Google, “In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” More people are viewing websites on their mobile devices, and in order to take advantage of this mobile trend, your business website needs to be user-friendly. The key to a great mobile website ...

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