Here are our top five digital marketing predictions that will perform well over the next year and beyond. As technology and user behavior evolves, we expect that digital marketing will adapt and find more efficient ways of reaching targeted audiences. 1) Mobile: With more and more people using smartphones for everything in their lives, expect to see continued growth and performance of search engine ...
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Entries by Mike Sullivan
Whether you’re an experienced content marketer who is seasoned in all things inbound, or a rookie trying to figure out where to begin, the goal of inbound marketing remains the same: create value for your customers by solving a problem for them. So how can you do that through your content, and how can you give those customers a great experience when they come ...
Bing Ads is expanding to reach LinkedIn users for searches on Bing, MSN and Yahoo with their sponsored ads. Targeting for Search on the Bing Network and owned/operated sites will start in January 2019 to all accounts serving the United States. There are many segments on LinkedIn that are available for targeting. The latest figures for LinkedIn include 145 industries, 80,000 companies and 26 ...
How do I use social media to grow my small business? How do I market my business on social media and what works best? Over the past 10 years, Social Media has become an integral part of every day life in our personal and professional lives. This creates a huge opportunity for B2C and B2B business owners to connect with prospects at a personal ...
Have you ever heard the expression, “Content is King”? In the marketing world, it’s equally important for mass media as it is for digital marketing. Whatever the medium or industry, content provides for the ideal way to connect with people by adding value, expertise or entertainment. In an online environment that is flooded with information, it’s easy to get lost in the noise, even ...
By: Andrea Wagner, President, Wagner Web Designs, Inc. Examples of free email services are Yahoo!, Gmail, Hotmail, sbcglobal.net, etc. In the event of a problem with your account, there is NO support or customer service for free accounts. (The last line of the troubleshooting guide states “ If these steps have not resolved the issue, feel free to set up a new email account.”) ...
Black Friday and Cyber Monday are all the craze around the the holidays. There are great promotions in stores, apps, and online. If you think you missed out this year, don’t fret, because promotions actually run all the way through and even after Christmas and into the New Year. Lots of consumer businesses generate most of their revenue during the months of November. In ...
Back in the day when traditional media was king, (the movie Mad Men, anyone?) most brand building was done with TV, radio and print ads. While we’re not one to poo-poo mass marketing (because for some industries, it still works!) the days of two martini lunches at overpaid ad agencies are gone and the new kid on the block is digital advertising. Why is ...
The most effective ways of doing business ebbs and flows over time. Best practices in operations, human resources, accounting and marketing come and go. Back in the day of “old school” mass marketing like print, TV and radio, change happened slowly like water carving a canyon, but with the newest and most effective form of marketing (digital marketing) change happens fast and those quick ...
Big or small, broad or narrow, fast or slow… there are always pros and cons in choosing to work with various companies. The same is evident when choosing what kind of digital marketing agency you’d like to work with. The most important thing to consider is size, “should I work with a large or small agency?” Again, there are pros and cons to large ...