By using free tools like SEOptimer, you can get a quick, top-level audit of your website’s SEO performance. It will tell you if there are broken links and certain ways you can improve your site. There are a bunch of SEO tools that show what is wrong with a site, but how about some constructive criticism? The AdEdge Team uses some of these tools ...
ABOUT Tom Morford
Entries by Tom Morford
It is important to create a social media strategy before jumping into the weeds of engaging prospects on social media. Create a social media strategy that works best for your brand, cultivates new followers, and converts customers into brand advocates. Understand the audience you are trying to reach and what interests them. Do they respond best to images, videos, or longer written posts? Establishing ...
Retargeting is a way of reaching people who have previously interacted with your website. It works by presenting this audience with digital display ads created specifically for them. Have you ever visited a website and seen ads about their products or services soon afterward? Congratulations – you’ve been retargeted! Retargeting is an extremely effective conversion tool …but it’s also a great retention tool. ...