With any new digital marketing effort, your website is one of the first things you should evaluate. Presuming that your digital marketing is going to do its job of sending good, prospective customers to your website, it’s your website’s job to engage with them and convert them into customers. Is your website up to the task? Here are a few things to consider when ...

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As most savvy business owners know, digital marketing has become is a very important piece of one’s marketing mix and overall growth strategy. Some businesses work with an agency, some do it in-house, but sadly, some aren’t doing digital marketing at all either because they’ve tried and failed, are uncertain about how to select a reputable agency or are just too baffled by the ...

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Google recently released its new algorithm, Mobilegeddon. According to Google, “In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” More people are viewing websites on their mobile devices, and in order to take advantage of this mobile trend, your business website needs to be user-friendly. The key to a great mobile website ...

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There’s old news and new news here. The old news is, you can put a FREE 800 number on your paid search ads using Google Ad Extensions. There are three benefits to doing this: 1) Propsects who call from your ad rather than click save you the cost of a click. No cost leads are a good thing. 2) If your competitors aren’t doing ...

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Implementing an SEO project? Don’t make the “Ready, Fire, Aim” mistake and glaze over keyword research. You need the best possible keywords to make your investment pay off. Start by thinking about keywords that matter from a customer perspective....

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