| Also known as Internet Marketing or Digital Media Marketing, its all a means promoting your business via the Internet. It can involve building a website for your business, advertising on Google, putting a banner ad on another website, sending an email, blogging or creating a group on Facebook.
TYPES OF ONLINE MARKETING and how they can help you grow your business
| Website Development |
Search Engine Marketing |
Search Engine Optimization |
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| Internet Advertising |
Social Media Marketing | Email Marketing |
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| Email Marketing – Every Internet marketing professional in the know will tell you that the most cost effective form of Internet Marketing is email marketing to your house list. Sending a few emails out to your best customers is no big deal but as your prospect list grows large (as it should!) you could find yourself involved with scheduling, template and copy building, CAN-SPAM compliance, a-b testing, response management, reporting, analysis and list building. A great way to build your house list is simply asking website visitors for their name and email address. You’ll also want to test email marketing to outside lists, renting lists that are highly relevant to the products and services you sell, further targeted to your demographics. Learn more about AdEdge Email Marketingservices. |
Many small business owners build a website and make the mistake of stopping there. Building a website is just the start …and that is only if you have a good website. Since your website is often the first thing that potential customers see, its important to make an excellent first impression. Once you have a great website, then you can start marketing, bringing in customers to visit and buy.
The second key is to move your website off “backstreet” onto “Main Street”. On the Internet, people need to find your site easily – think location, location, location. They normally do this by typing keywords like “tax accountant” for example, in search engines like Google. Getting your website to come up when these terms are entered is called Search Engine Marketing. In order to be effective, your website should be on page one of the search engines when someone searches for you. |
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| Request more information or schedule your free, one-hour consultation now to learn more about how AdEdge Online Marketing can help you grow your business with Online Marketing. |
