FAQs

Q. Why should I care about search engine marketing?
A. Over 600+ million searches are done each day (18+ trillion per month)
• Google handles over 80% of search results followed by Yahoo and Bing.
• The industry is young. Now is the time to get in, ahead of your competition.
• There are currently over 800 million Internet users.
• 90% of these people use search engines to find products and services that you sell.


Q. How important is website traffic vs. website design?
A. While website design is job one, and part of website design involves optimization or the natural ranking of your website on Google searches, you need to do much more than just build a great website in order to generate traffic. It’s just like in the bricks and mortar world, where you need to do much more than build a building in order to get customers in the door. You need to give careful thought first to what you are trying to accomplish which presumably, is to generate new business with your website. With your goals defined, you need to develop the appropriate online marketing strategy, implementation plan and ongoing management that attracts customers in a way that you can prove has been done within your ROI requirements.


Q. What is the difference between email marketing and search engine marketing?
A. Email marketing is used much differently than search marketing. Email can be used for demand creation, and as a friendly notification of the products and services you provide. Search marketing is more efficient for acquiring visitors, and is based on the premise that the visitor is looking for what you offer.

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Q. What's the difference between Pay-Per-Click (PPC) and Pay-For-Inclusion (PFI)?
A. PPC is much like advertising, and are those links that come up when you enter a keyword in a search field. Also known as sponsored links or recommended links, the advertiser pays a fee to the search engine every time it is clicked on. PFI is more like paying for a web site to immediately be considered for indexing. Using PPC and PFI can significantly increase the number of visitor you get. FoundPages can help you with both.

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Q. What's a natural search?
A. Also known as an organic search, these are the search results that most people think of when they use a search engine. Unlike a sponsored link or a paid for placement, natural search results get presented as a direct result of the search engine's indexing and search algorithms. Usually you do not pay for a natural search listing.

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Q. What is the Return on Investment (ROI) justification?
A. When using professional consultants, the justification is abundantly clear - without properly executed online marketing, your web site will only be a marketing expense. With professional online marketing services, we have seen return on investment in as little as 3-6 months.

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Q. Why is search engine optimization and marketing so important?
A. For return on investment, search engine optimization and marketing will deliver large numbers of new, qualified and targeted traffic to your website over the long term. You can expect traffic to grow significantly after an implementation. If you do not rank on the first few pages of the search engines, you are basically invisible.

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Q. How soon will I see results from a SEO implementation?
A. It depends on your current status with the search engines and email lists. If your site is fundamentally search friendly, you could see results within a matter of weeks. It also depends on how much competition there is within your industry and for your keywords. Ranking for “New York Real Estate” for example, is considerably more challenging, time consuming and costly than ranking for “Westport Pet Grooming”.

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Q. What sort of guarantees to you offer?
A. There are only three kinds of legitimate guarantees anyone can make to you. All are worthless. 1) An obsure, unique name or keyword such as “Uzbekistan Drilling Council” (unlikely to be searched) will rank on page one of Google’s natural search. 2) A less obscure keyword such as “cotton diapers” will appear on page one of Google’s paid search page. It will appear on page one alright, but you will pay the market rate for it to be there. 3) Keywords to rank on page one of obscure search engines that on one uses. Anyone that makes guarantees that they can get you one page one of Google’s natural search for common keywords describing your business is either 1) not being honest with you 2) extremely brilliant and expensive. We guarantee to give you a level of effort respective of what you pay to help you rank for top keywords utilizing best practices, some of the latest proprietary tools and good old fashion hard work.

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Q. Is it true that we can get banned using online marketing?
A. Search engines view some techniques as an attempt to subvert their logic and as a result, may ban the offending websites accordingly. Also, poorly done bulk email marketing can get your company's email server banned. This can be worse than not having anything done. AdEdge Online Marketing employs only ethical “white hat” best practices to ensure that this will not happen to you.

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Q. Why don't I just hire an intern to do all of this myself?
A. Assuming you already have moderate to advanced knowledge of HTML, CGI scripting and some server side development skills, expect to invest at least 6 months of research and practice. Even then you may find the results mediocre. There is a lot more that goes into Internet Marketing than meets the eye. Having technical skills or marketing skills alone is not the same as having Internet Marketing skills which are a unique skill and take years to evolve and perfect, prooven with testing and analysis.

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Q. We are already using email and search marketing, but we'd like to improve our results. Can you help us?
A. Yes, our wide range of expertise and experience will increase your sophistication and improve your company's online marketing results.
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