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About Online Marketing

   
Also known as Internet Marketing or Digital Media Marketing, its all a means promoting your business via the Internet.  It can involve building a website for your business, advertising on Google, putting a banner ad on another website, sending an email, blogging or creating a group on Facebook.

TYPES OF ONLINE MARKETING and how they can help you grow your business

Website Development Search Engine Marketing Search Engine Optimization
     
Internet Advertising Social Media Marketing Email Marketing
     
Search Engine Marketing – After you have a great website, Search Engine Marketing (SEM) is the next thing you should do so that people can find you.  Most people use search engines to find what they are looking for and it’s important that when someone types a keyword looking for the products and services you sell, that your business comes up.  Search Engine Optimization (SEO) discussed below is an important subset of SEM.  Learn more about AdEdge Search Engine Marketing services.

Many small business owners build a website and make the mistake of stopping there.  Building a website is just the start …and that is only if you have a good website.  Since your website is often the first thing that potential customers see, its important to make an excellent first impression.  Once you have a great website, then you can start marketing, bringing in customers to visit and buy.

The second key is to move your website off “backstreet” onto “Main Street”.  On the Internet, people need to find your site easily – think location, location, location.  They normally do this by typing keywords like “tax accountant” for example, in search engines like Google.  Getting your website to come up when these terms are entered is called Search Engine Marketing. In order to be effective, your website should be on page one of the search engines when someone searches for you.

Request more information or schedule your free, one-hour consultation now to learn more about how AdEdge Online Marketing can help you grow your business with Online Marketing.
 
 
 
 
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