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Did you know that over 80% of all Internet searches happen over Google? SEO is the practice of getting your website to rank highly in the main results of search engines, like Google. Search Engine Optimization is actually a subset of Search Engine Marketing in that it includes only the middle area of the search results called the “natural” or “organic” results. SEO excludes the results you might find on the right side of Google and sometimes, at the top. These are pay-per-click ads discussed more in the main Search Engine Marketing section. Click on the link below to view a simple illustration about the differences between paid and organic search.
“How does Google work anyway? An illustration of how SEM and SEO works in Google”
AdEdge has a full time Google Qualified Individual on staff, trained and skilled in Search Engine Optimization. We first look at your industry, current ranking, competitor rankings, identify your keywords and then carefully evaluate your site on a page by page basis looking at content, links, organization, fonts, and tags. We identify a full range of improvements for your site and we implement these improvements. Equally if not more importantly, is the “off-site optimization” that AdEdge will do for you. This involves getting links in to your site from popular, relevant sites, publishing articles with links to your site, blogging, delivering regular content to social media networks, and executing a PR campaign among other tactics. AdEdge is skilled in identifying and implementing tactics that are effective in improving your natural rank in the search engines.
Learn more about Search Engine Optimization or contact us today for a free consultation. |
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