| Also known as Internet Marketing or Digital Media Marketing, its all a means promoting your business via the Internet. It can involve building a website for your business, advertising on Google, putting a banner ad on another website, sending an email, blogging or creating a group on Facebook.
TYPES OF ONLINE MARKETING and how they can help you grow your business
| Website Development |
Search Engine Marketing |
Search Engine Optimization |
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| Internet Advertising |
Social Media Marketing | Email Marketing |
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| Social Media Marketing – This newest form of Internet Marketing has taken the younger demographic by storm. Innovative marketers are just starting to harness this channel by creating Facebook fan clubs and posting events there, Tweeting to increasing numbers followers and creating edgy videos on YouTube hoping that one will go viral. Blogs (previously, a slang word for Web Logs) sites are great ways to showcase your organization’s expertise in a subject, share content and encourage links to your site which both drives traffic to your website and increases your natural rank in search results. Social Media is increasingly attracting the attention of adult consumers who are using it to connect with people who have similar interests, reconnect with past acquaintances and increasingly, get the inside scoop on products and services. Learn more about AdEdge Social Media Marketing services. |
Many small business owners build a website and make the mistake of stopping there. Building a website is just the start …and that is only if you have a good website. Since your website is often the first thing that potential customers see, its important to make an excellent first impression. Once you have a great website, then you can start marketing, bringing in customers to visit and buy.
The second key is to move your website off “backstreet” onto “Main Street”. On the Internet, people need to find your site easily – think location, location, location. They normally do this by typing keywords like “tax accountant” for example, in search engines like Google. Getting your website to come up when these terms are entered is called Search Engine Marketing. In order to be effective, your website should be on page one of the search engines when someone searches for you. |
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| Request more information or schedule your free, one-hour consultation now to learn more about how AdEdge Online Marketing can help you grow your business with Online Marketing. |
