Advertising Battle of the Social Networks: If you’ve been tracking performance of your social media advertising campaigns or that of your clients, you’ll know that LinkedIn has gotten more expensive in terms of simple cost per click while under-performing other social networks. LinkedIn’s biggest challenge for marketers is it tends to be a place for “Hunting” rather than a network like Facebook which is ...

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Every year, there are new trends and best practices that change the digital marketing landscape. This year is no different, especially when it comes to SEO. Here are three SEO trends to kick your organic rank up a notch and prepare you for a successful 2019. 1) Voice Search Is Growing: Voice capabilities are no longer just an idea. Thanks to Google Home, Amazon ...

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Here are our top five digital marketing predictions that will perform well over the next year and beyond. As technology and user behavior evolves, we expect that digital marketing will adapt and find more efficient ways of reaching targeted audiences. 1) Mobile: With more and more people using smartphones for everything in their lives, expect to see continued growth and performance of search engine ...

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