Advertising Battle of the Social Networks: If you’ve been tracking performance of your social media advertising campaigns or that of your clients, you’ll know that LinkedIn has gotten more expensive in terms of simple cost per click while under-performing other social networks. LinkedIn’s biggest challenge for marketers is it tends to be a place for “Hunting” rather than a network like Facebook which is ...

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Bing Ads is expanding to reach LinkedIn users for searches on Bing, MSN and Yahoo with their sponsored ads. Targeting for Search on the Bing Network and owned/operated sites will start in January 2019 to all accounts serving the United States. There are many segments on LinkedIn that are available for targeting. The latest figures for LinkedIn include 145 industries, 80,000 companies and 26 ...

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