Advertising Battle of the Social Networks: If you’ve been tracking performance of your social media advertising campaigns or that of your clients, you’ll know that LinkedIn has gotten more expensive in terms of simple cost per click while under-performing other social networks. LinkedIn’s biggest challenge for marketers is it tends to be a place for “Hunting” rather than a network like Facebook which is ...

Read more

Website design is a key part of your online presence. You don’t get second chances at first impressions, so it’s important to put your best foot forward. Looks aside, why is your website so important? What makes one website better than another? How can you improve your current website? We’re here to answer these questions and give you some insights regarding the importance of ...

Read more

What is Re-marketing? Re-marketing, also known as re-targeting, is defined as a type of online advertising that shows ads to people who have visited your website, or a specific web page, and may have exhibited a specific behavior (e.g., not converting into a site conversion goal). For example, let’s say you were browsing on Amazon but didn’t make a purchase. When you go to another ...

Read more

Have you ever heard the expression, “Content is King”? In the marketing world, it’s equally important for mass media as it is for digital marketing. Whatever the medium or industry, content provides for the ideal way to connect with people by adding value, expertise or entertainment. In an online environment that is flooded with information, it’s easy to get lost in the noise, even ...

Read more

Back in the day when traditional media was king, (the movie Mad Men, anyone?) most brand building was done with TV, radio and print ads. While we’re not one to poo-poo mass marketing (because for some industries, it still works!) the days of two martini lunches at overpaid ad agencies are gone and the new kid on the block is digital advertising. Why is ...

Read more

What kind of advertising is included in your marketing mix? Traditional media like TV, radio and billboards? Or perhaps some digital media like social media marketing? Depending on your industry, each of these tactics has it’s benefits but one tactic that can be customized to all markets and audiences and one that produces good results most consistently is digital advertising. Banner advertisements more specifically ...

Read more