ABOUT Anthony LoFrisco Jr

Entries by Anthony LoFrisco Jr

A website is a valuable digital asset that can transform the sales function if utilized effectively. The sales process has shifted from a single engagement with a client to relationship building and provision of value. Optimizing your website for lead generation is a critical process that makes it possible to convert website visitors into prospects and sales. The ideal website should act as a ...

Read more

Digital reputation management is not optional, it is essential The internet is a powerful marketing tool and has a huge potential to make or break a brand. On the one hand, it allows businesses to reach wider audiences than any other traditional advertising channel in existence. And on the other hand, it allows prospects to look businesses up online before making a buying decision. ...

Read more

Your business is as successful as your lead generation strategy. Essentially, customers are the lifeline of any business. Having an effective customer acquisition and retention strategy can place your business on a path of perpetual success. In other words, lead generation is essential for your business growth. What is Lead Generation? A lead is a prospect who has shown interest in your business, either ...

Read more

You’re active on social media, putting together creative posts and interacting with your fans. But how do you know your efforts are paying off? It’s important to look at impressions, reach, and engagement when evaluating the impact of your social media marketing effort. Impressions and reach are often are confused or misunderstood. Impressions measure how many times your content is displayed. Reach refers to ...

Read more

When coronavirus struck, the marketing sphere was greatly impacted. Physical interactions were restricted, most brick and mortar shops closed down, and foot traffic fell significantly. CMOs were also faced with the difficult task of finding effective ways to reach their customers without going over budget. Brands have been marketing their products for ages, so how hard can it be? Well, consumer behavior was greatly ...

Read more

Digital marketing has made a major turn during the last few months as the Coronavirus affected business. During this time, your content marketing has probably been altered. Don’t let that stop you from creating content that users want to read. After all, we all need to prepare for this next week and the slow transition back to a somewhat normal life. Not even sure ...

Read more

We know there is a lot to see on social media about COVID-19 and how you can avoid or prevent it. However, most companies need to refrain from pulling back their marketing entirely. Here’s why. Most of our population is working remote, or have reduced hours due to the Coronavirus. What’s the result of this, you ask? Consumers and business owners are now online ...

Read more

As we continue to be in this uncertain time in our business ventures, that doesn’t mean our marketing needs to end. Technology is our major source of communication, so let’s utilize it the best way we know how. Let’s not give up because our present efforts will ultimately decide the future of our business. It’s time up your marketing efforts because we will recover! ...

Read more

Let’s look at the silver lining. During COVID-19, you have an unprecedented opportunity to assess your business in meaningful ways. Revisit your marketing strategy, connect with your audience through social media, focus on online services, engage via email, and focus on projects that have been stuck on the back burner. Whether you decide to focus on one or all of these key strategies, you ...

Read more

Wow, what a Spring it has been! Here at AdEdge, we hope you are doing well in spite of all that’s going on – our health crisis, the economy, and the inconveniences you face of being quarantined. A friend of mine put it well, “It’s like being in a Sci-Fi movie!” I don’t know about you, but I prefer watching them, not being in ...

Read more