Let’s look at the silver lining. During COVID-19, you have an unprecedented opportunity to assess your business in meaningful ways. Revisit your marketing strategy, connect with your audience through social media, focus on online services, engage via email, and focus on projects that have been stuck on the back burner. Whether you decide to focus on one or all of these key strategies, you ...
ABOUT Anthony LoFrisco Jr
Entries by Anthony LoFrisco Jr
Wow, what a Spring it has been! Here at AdEdge, we hope you are doing well in spite of all that’s going on – our health crisis, the economy, and the inconveniences you face of being quarantined. A friend of mine put it well, “It’s like being in a Sci-Fi movie!” I don’t know about you, but I prefer watching them, not being in ...
Reach for the most impressions You’re active on social media, putting together creative posts and interacting with your fans. But how do you know your efforts are paying off? It’s important to look at impressions, reach, and engagement when evaluating the impact of your social media marketing effort. Impressions and reach are often are confused or misunderstood. Impressions measure how many times your content ...
Moving the goal posts In many ways, social media is a marketer’s dream. It’s a space where millions of customers and potential customers gather together, many with interest in your brand and your message. But it’s getting harder and harder to reach those consumers. Social media channels in recent years have introduced algorithms that determine which posts to prioritize and which to push aside. ...
It’s about time People are finding your website, but what are they doing when they get there? Are they buying your products or services, signing up for a newsletter, requesting additional information or otherwise interacting and engaging with your website? If not, you’re missing out on a huge opportunity. Conversion rate one measure of your online marketing success. While branding plays an important role ...
It’s about time For smart business owners, marketing never stops. That’s especially true in today’s digital world, where trends, technology and algorithms that drive search results change regularly. To keep up, your digital marketing strategy should include an ongoing effort. But how long should an individual marketing campaign last? Digital marketing isn’t a one-time effort, and while it can make an immediate impact, full ...
Avoiding the unethical digital marketing minefield The Internet allows marketers to reach a global audience, expanding their networks and growing their brands in ways unimaginable just a few years ago. It also has created a much larger opportunity for scammers and unethical companies to take advantage of consumers and businesses. Good marketing can involve education, promotion, persuasion, and even “puffery”, pushing the boundaries of ...
Expand your influence The Internet has opened your brand and business to a global marketplace. But it’s also allowed companies worldwide to compete in your space. With so many choices, consumers increasingly are making buying decisions based on the recommendations of others on the Internet. They tend to rely on those they perceive as experts relating to the products or services they are considering. ...
Extend Your Reach You’ve worked to craft the perfect message with clear language and just the right tone to best communicate with your audience. You include a strong image and helpful links. Now you’re ready to send your message out into the world. But how do you make sure your message is reaching as many people as possible? Improving organic — or non-paid — ...
The Consumer Electronics Show was held last week in Las Vegas, bringing together the world’s leading minds and products in the fields of technology and consumer electronics.Among the most anticipated technology upgrades is the expected move to 5G cellular technology. All of the major cell carriers are working on upgrading their networks, with the rollout expected to take place in several phases over the ...