ABOUT Mike Sullivan

Entries by Mike Sullivan

Choosing the right marketing agency can be difficult. There are so many specialties when it comes to marketing that the choice can get overwhelming. However, learning more about the types of agencies can help you make informed decisions on what firm you may need to hire to accomplish your goals. Maybe you need multiple agencies, which is not uncommon, to execute a full marketing ...

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Display advertising is a type of paid online advertising that consists of text, image, video, audio, and motion ads. These ads display on websites, apps, and social media platforms, in several different sizes.  To start, all display ads go through a display ad network to reach customers. The top display ad networks are Google, Facebook, and Twitter. You choose what demographics or other targeting ...

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Understanding the basics of SEO (Search Engine Optimization) and best practices can be challenging for people who aren’t specialists. Defining what best practices are can be an illusory and frustrating pursuit. Google is constantly updating its indexing policies and ranking scheme for search results. It can seem like a daunting task.   SEO Starts With On-Site Optimization Before we hop right into some best ...

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Manage your professional brand – Whether you have your own business or work at a firm, you want to present yourself and your brand in the right light. Are you an expert in your field? Does your company provide useful information on LinkedIn? The answers to these questions are vital to increasing your LinkedIn profile strength and actively manage your professional brand on LinkedIn. ...

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Advertising Battle of the Social Networks: If you’ve been tracking performance of your social media advertising campaigns or that of your clients, you’ll know that LinkedIn has gotten more expensive in terms of simple cost per click while under-performing other social networks. LinkedIn’s biggest challenge for marketers is it tends to be a place for “Hunting” rather than a network like Facebook which is ...

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The chronology of any effective marketing campaign is branding, engagement and conversion otherwise known as “the sales funnel”. While there are various version of the funnel, building awareness with branding is always the place to start. Digital branding generates recognition of your logo, name, colors, and your industry or specifically, the products or services your sell. Your brand can come into play at every ...

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Website design is a key part of your online presence. You don’t get second chances at first impressions, so it’s important to put your best foot forward. Looks aside, why is your website so important? What makes one website better than another? How can you improve your current website? We’re here to answer these questions and give you some insights regarding the importance of ...

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What is Re-marketing? Re-marketing, also known as re-targeting, is defined as a type of online advertising that shows ads to people who have visited your website, or a specific web page, and may have exhibited a specific behavior (e.g., not converting into a site conversion goal). For example, let’s say you were browsing on Amazon but didn’t make a purchase. When you go to another ...

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AB testing is one of the best ways to determine which marketing, promotional, and online strategies work best for your business. AB testing is an experiment where two or more variants of a page are shown to users, and statistical analysis determines which variation performs better. To optimize search ad copy, banner ad graphics, website calls-to-action, or newsletter subject lines use this method. There’s ...

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Voice Search Optimization We’re sure you’ve heard the term “Voice Search” before but if not, you’ve come to the right place! So what is Voice Search, exactly? Google Voice Search aka Google Assistant is a feature that allows users to speak their question into a computer or mobile phone that is then translated into text which is then searched. Why get involved with voice ...

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