What kind of advertising is included in your marketing mix? Traditional media like TV, radio and billboards? Or perhaps some digital media like social media marketing? Depending on your industry, each of these tactics has it’s benefits but one tactic that can be customized to all markets and audiences and one that produces good results most consistently is digital advertising. Banner advertisements more specifically ...
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Guest Post By Andrea Wagner, President, Wagner Web Designs, Inc. A neighbor speaks highly of you. A satisfied customer recommends your service. It’s what many times keeps us in business. But what about your online reputation? Are you aware of how your business is reflected online? Testimonials on your site are not worth the same weight as testimonials from third party verified sites such as ...
Search Engine Optimization or “SEO” is the process of improving your websites organic (or natural) ranking on search engines. By ranking higher on search engines, your organic listing will generate more traffic to your website. You might be asking yourself, “Isn’t that what paid search does?” Yes, and Paid Search is important but there are a few big differences. Clicks on your organic listing ...
Back in July, Google announced that they would be making improvements and re-branding their Ad interface. Formerly know as “Google Adwords”, the new and improved Google Ads experience is officially here, and has a lot of exciting changes to offer advertisers! Starting on October 18th it will become the exclusive way to manage ads, so it’s important to understand all that has changed. These ...
Most of us are quite happy building a website that loads quickly and looks great on phones and desktops; but is building a pretty and functional website enough? Remember the saying, “Beauty only goes skin deep”? Substance with your website is key and in this case, we are talking about content. Here are four key approaches to website development that can improve visitor retention, ...