Do you love Amazon for shopping?  Then get ready to love Google.  Google has recently confirmed that it is adding a new buy button to its search results. The buy button allows for Google search engine users to easily purchase an item without having to visit a separate website. “The Company’s chief business officer, Omid Kordestani, said he wanted to reduce “friction” for users so they buy more things online.” The buy button will be a new and super convenient way to make purchases on Google that are tied to consumers searches for products and services.

The obvious goal here is to move consumers straight from an ad to a purchase.  And the impact should be huge. The amount of location-based searches to help users find the perfect item in a close proximity to their locations has doubled since last year.

Google believes the buy button is a step in the right direction for the mobile future. According to Google, “With Google Buy set to only be available on mobile devices and the search giant recently changing its algorithm to favor mobile optimized sites, it’s clear Google believes that smartphones and tablets are the way forward for e-commerce,” said Kevin Dallas from Worldplay eCommerce.