The short answer: yes.
But you’re probably looking for more of an answer than than. And you’re in luck. There’s much more to share.
Not only does digital marking work, it’s become a critical component of any successful marketing effort.
Consumers already spend more time online than on any other form of media, and this is likely only to increase in the future. Faster Internet connections and a ballooning number of devices that connect to and rely on the Internet make it a space where brands and companies must have a presence.
Your customers are online. Your competitors are online. If you’re not there, you’re missing out.
What is digital marketing?
Before we dig too deep into how and why digital marketing works, let’s define what it is. Simply put, digital marketing is marketing on the Internet or devices connected to the Internet. In some ways, digital marketing is the digital version of traditional marketing. But digital marking offers much, much more.
Digital marketing is interactive. Unlike traditional media, it can instantly direct consumers to your website, social media channel or an opportunity to sign up for a newsletter.
Digital marketing also allows you to target a highly specific audience. With digital, you can target by the same basics offered by traditional media including geographic and demographics. But what digital offers that traditional media cannot is a deeper level of consumer behaviors including search history, website visit history and activity on your website. And it provides significant feedback, letting you know how many people have seen your message, how many have clicked through to your website and all-importantly, what they do on your website. How visitors engage with your website – whether they take a quick look, drill into the product or service pages, visit your Contact Us page, become a lead or make a purchase is where the rubber meets the road. Being able to track this activity from each channel of marketing gives you the ability to shift investments between channels based on performance, ultimately improving your ROI.
Does it work?
So how do we know digital marketing works? Experience, for one thing. At AdEdge, we’ve been helping companies take advantage of all that digital marketing has to offer since 2007. We’ve seen the benefit, and so have our clients.
But you don’t have to take our word for it.
According to Google, companies using digital marketing have 2.8 times better revenue growth expectancy. A recent survey by Forbes found that 82% of consumers conduct research online, and Tech Crunch found that 79% of people shop online. These numbers are only going to increase.
Another survey found that 91% of adults in the United States always have their phones or other digital devices within reaching distance. Over the next few years, the introduction of 5G cellular speeds and more use of the “Internet of Things” likely will increase the demand for digital marketing. The Internet of Things refers to the increased use of the Internet on everyday devices, ranging from tools that make industry more efficient to things like Internet-based refrigerators and toasters. It’s coming. You can already buy a toothbrush that’s connected to the Internet and it can detect whether you’re brushing correctly. Wow.
Because of the high level of interaction digital marketing provides between companies and consumers, digital marketing results in higher customer satisfaction, increased retention, lower marketing costs and overall improved value.
If you’d like more information on how to build or improve upon your current digital marketing effort, we’d love to chat or meet with you in person to share some ideas specific to your industry. Feel free to give us a call at (203) 682-4585, shoot us an email at [email protected] or Contact Us and let us know how we can help.