Expand your influence The Internet has opened your brand and business to a global marketplace. But it’s also allowed companies worldwide to compete in your space. With so many choices, consumers increasingly are making buying decisions based on the recommendations of others on the Internet. They tend to rely on those they perceive as experts relating to the products or services they are considering. ...

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Every year, there are new trends and best practices that change the digital marketing landscape. This year is no different, especially when it comes to SEO. Here are three SEO trends to kick your organic rank up a notch and prepare you for a successful 2019. 1) Voice Search Is Growing: Voice capabilities are no longer just an idea. Thanks to Google Home, Amazon ...

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Businesses spend billions of dollars every year on Facebook and Instagram advertising. This year, social media spending is expected to increase to $17.34 billion in the United States alone. The main reason why social media is getting so much attention is because of it’s targeting capabilities. Better targeting allows businesses to control exactly who sees their ads. This drives more engagement with content, more ...

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