Stop! Wait a second. OK. Now continue. That’s about how much time you have to catch viewers as they browse past your digital banner advertisement on their way to reading the news, looking at fashions, researching ideas for the weekend, or reading a blog about cars. Banner ads are an essential and early part of a digital marketing campaign in that they build awareness ...

Read more

Looking for a digital marketing partner? Or any other business service provider, for that matter? If so, there are many important factors to consider in making your decision. For example, the services offered and price points are obviously important but there are many others to consider. For example, how well does the firm “fit-in” with your organization? This is based mainly on how well ...

Read more

The most effective ways of doing business ebbs and flows over time. Best practices in operations, human resources, accounting and marketing come and go. Back in the day of “old school” mass marketing like print, TV and radio, change happened slowly like water carving a canyon, but with the newest and most effective form of marketing (digital marketing) change happens fast and those quick ...

Read more

One of the most common concerns we hear at AdEdge is how to become more visible. People ask us “How do I get my name out there more?” “How do I get my business noticed?” “How do I move higher on Google search?” All valid questions! There are many ways to beef up your visibility and increase your site traffic. One of our most ...

Read more