The world is increasingly digital. You probably check your email, social media, news or apps first thing in the morning and last thing before you go to bed, with many, many checks throughout the day. You can search for song lyrics and movie times and restaurant recommendations. As the “Internet of Things” continues to expand, we’re likely only to spend more and more of ...

Read more

Social media is a great tool for connecting with friends and family, sharing everything from pictures of your kid’s soccer games to checking in at your favorite restaurant. For businesses and marketers, social media can be even more significant: it’s an opportunity to reach and connect with customers and clients. Social media is a key way to develop your existing customer base and expand ...

Read more

Sometimes it’s hard to keep up. Consumer habits have changed in many ways over the past few years, forcing effective digital marketing strategies to change with them. Consumers are increasingly mobile. They’re on the Internet most of the day, but usually in tiny bursts and most often, it’s on their phones. To keep up, digital marketers have to constantly test and modify strategy and ...

Read more