Stop! Wait a second. OK. Now continue. That’s about how much time you have to catch viewers as they browse past your digital banner advertisement on their way to reading the news, looking at fashions, researching ideas for the weekend, or reading a blog about cars. Banner ads are an essential and early part of a digital marketing campaign in that they build awareness ...

Read more

Back in the day when traditional media was king, (the movie Mad Men, anyone?) most brand building was done with TV, radio and print ads. While we’re not one to poo-poo mass marketing (because for some industries, it still works!) the days of two martini lunches at overpaid ad agencies are gone and the new kid on the block is digital advertising. Why is ...

Read more

What kind of advertising is included in your marketing mix? Traditional media like TV, radio and billboards? Or perhaps some digital media like social media marketing? Depending on your industry, each of these tactics has it’s benefits but one tactic that can be customized to all markets and audiences and one that produces good results most consistently is digital advertising. Banner advertisements more specifically ...

Read more