Website design is a key part of your online presence. You don’t get second chances at first impressions, so it’s important to put your best foot forward. Looks aside, why is your website so important? What makes one website better than another? How can you improve your current website? We’re here to answer these questions and give you some insights regarding the importance of ...

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A/B testing is one of the best ways to determine which marketing, promotional, and online strategies work best for your business. It can (and should) be used to test everything from search ad copy to banner ad graphics to website calls to action to newsletter subject lines. There’s virtually no limit to what can be tested and the more you test (subject to sample ...

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