Website design is a key part of your online presence. You don’t get second chances at first impressions, so it’s important to put your best foot forward. Looks aside, why is your website so important? What makes one website better than another? How can you improve your current website? We’re here to answer these questions and give you some insights regarding the importance of ...

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AB testing is one of the best ways to determine which marketing, promotional, and online strategies work best for your business. AB testing is an experiment where two or more variants of a page are shown to users, and statistical analysis determines which variation performs better. To optimize search ad copy, banner ad graphics, website calls-to-action, or newsletter subject lines use this method. There’s ...

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