Looking for a digital marketing partner? Or any other business service provider, for that matter? If so, there are many important factors to consider in making your decision. For example, the services offered and price points are obviously important but there are many others to consider. For example, how well does the firm “fit-in” with your organization? This is based mainly on how well ...

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The chronology of any effective marketing campaign is branding, engagement and conversion otherwise known as “the sales funnel”. While there are various version of the funnel, building awareness with branding is always the place to start. Digital branding generates recognition of your logo, name, colors, and your industry or specifically, the products or services your sell. Your brand can come into play at every ...

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