Digital marketing has made a major turn during the last few months as the Coronavirus affected business. During this time, your content marketing has probably been altered. Don’t let that stop you from creating content that users want to read. After all, we all need to prepare for this next week and the slow transition back to a somewhat normal life. Not even sure ...

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We know there is a lot to see on social media about COVID-19 and how you can avoid or prevent it. However, most companies need to refrain from pulling back their marketing entirely. Here’s why. Most of our population is working remote, or have reduced hours due to the Coronavirus. What’s the result of this, you ask? Consumers and business owners are now online ...

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It’s about time For smart business owners, marketing never stops. That’s especially true in today’s digital world, where trends, technology and algorithms that drive search results change regularly. To keep up, your digital marketing strategy should include an ongoing effort. But how long should an individual marketing campaign last? Digital marketing isn’t a one-time effort, and while it can make an immediate impact, full ...

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Find Your Voice What’s your favorite way to receive information on the Internet? For many people, it’s interactive content. Consumers increasingly are becoming more sophisticated. It’s no longer enough just to create a message and share it with anyone you can. Consumers want to interact with and experience your message. They don’t want to read or hear your message. They want to share with ...

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In 2019, it’s not enough to try to sell something. In fact, by many measures, traditional “selling” no longer works. The Internet has empowered consumers with information and they now turn to information on the Internet (rather than salespeople or a sales effort) to make decisions. Consumers are consuming information on the Internet at a break-neck pace. But not just any information — they ...

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In the world of Internet technology, change continues to happen at lightning pace and with it, consumer habits are changing just as quickly. Digital marketers must keep up or risk getting left behind by others who adapt more quickly. To keep the right messages in front of the right audiences via the right media, digital marketers need to not just to stay current, but ...

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Voice Search Optimization We’re sure you’ve heard the term “Voice Search” before but if not, you’ve come to the right place! So what is Voice Search, exactly? Google Voice Search aka Google Assistant is a feature that allows users to speak their question into a computer or mobile phone that is then translated into text which is then searched. Why get involved with voice ...

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Here are our top five digital marketing predictions that will perform well over the next year and beyond. As technology and user behavior evolves, we expect that digital marketing will adapt and find more efficient ways of reaching targeted audiences. 1) Mobile: With more and more people using smartphones for everything in their lives, expect to see continued growth and performance of search engine ...

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Whether you’re an experienced content marketer who is seasoned in all things inbound, or a rookie trying to figure out where to begin, the goal of inbound marketing remains the same: create value for your customers by solving a problem for them. So how can you do that through your content, and how can you give those customers a great experience when they come ...

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