You’ve built a great digital marketing plan based on a well-thought-out strategy, realistic goals and good market research. You roll out the campaign and wait for the action to begin. But it doesn’t. Where are the results and what’s going on with performance, you ask? How long is this going to take? The short answer: It depends. An effective digital marketing campaign can sometimes ...

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The Internet opens your business and your brand to hundreds of millions of people worldwide. With just a simple website, you have the potential to reach more consumers today than at any time in human history. The world is at your virtual doorstep, waiting to see what you have to offer. If they can find you. The Internet can connect you and your business ...

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There is no silver bullet or magic easy button with digital marketing. Not all businesses are alike, and not all digital marketing strategies work the same. The most effective plans are customized to your industry, your business and your customers. It takes takes research, testing and time to fully understand your customers’ shopping and buying behaviors and learning the most effective ways of reaching ...

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In the wild west of digital marketing, pricing digital marketing services has not standardized yet and it’s all over the map. Unfortunately, the pool of digital marketing talent is all over the map too; some good, some bad and some just downright ugly. Since digital marketing is best measured as a combination of cost and performance, it’s best to evaluate digital marketing agencies in ...

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The short answer: yes. But you’re probably looking for more of an answer than than. And you’re in luck. There’s much more to share. Not only does digital marking work, it’s become a critical component of any successful marketing effort. Consumers already spend more time online than on any other form of media, and this is likely only to increase in the future. Faster ...

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Stop! Wait a second. OK. Now continue. That’s about how much time you have to catch viewers as they browse past your digital banner advertisement on their way to reading the news, looking at fashions, researching ideas for the weekend, or reading a blog about cars. Banner ads are an essential and early part of a digital marketing campaign in that they build awareness ...

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Have you ever heard the expression, “Content is King”? In the marketing world, it’s equally important for mass media as it is for digital marketing. Whatever the medium or industry, content provides for the ideal way to connect with people by adding value, expertise or entertainment. In an online environment that is flooded with information, it’s easy to get lost in the noise, even ...

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