Back in the day when traditional media was king, (the movie Mad Men, anyone?) most brand building was done with TV, radio and print ads. While we’re not one to poo-poo mass marketing (because for some industries, it still works!) the days of two martini lunches at overpaid ad agencies are gone and the new kid on the block is digital advertising. Why is ...

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The most effective ways of doing business ebbs and flows over time. Best practices in operations, human resources, accounting and marketing come and go. Back in the day of “old school” mass marketing like print, TV and radio, change happened slowly like water carving a canyon, but with the newest and most effective form of marketing (digital marketing) change happens fast and those quick ...

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Big or small, broad or narrow, fast or slow… there are always pros and cons in choosing to work with various companies. The same is evident when choosing what kind of digital marketing agency you’d like to work with. The most important thing to consider is size, “should I work with a large or small agency?” Again, there are pros and cons to large ...

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