Moving the goal posts In many ways, social media is a marketer’s dream. It’s a space where millions of customers and potential customers gather together, many with interest in your brand and your message. But it’s getting harder and harder to reach those consumers. Social media channels in recent years have introduced algorithms that determine which posts to prioritize and which to push aside. ...

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The Consumer Electronics Show was held last week in Las Vegas, bringing together the world’s leading minds and products in the fields of technology and consumer electronics.Among the most anticipated technology upgrades is the expected move to 5G cellular technology. All of the major cell carriers are working on upgrading their networks, with the rollout expected to take place in several phases over the ...

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AB testing is one of the best ways to determine which marketing, promotional, and online strategies work best for your business. AB testing is an experiment where two or more variants of a page are shown to users, and statistical analysis determines which variation performs better. To optimize search ad copy, banner ad graphics, website calls-to-action, or newsletter subject lines use this method. There’s ...

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