You’ve built a great digital marketing plan based on a well-thought-out strategy, realistic goals and good market research. You roll out the campaign and wait for the action to begin. But it doesn’t. Where are the results and what’s going on with performance, you ask? How long is this going to take? The short answer: It depends. An effective digital marketing campaign can sometimes ...

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In the wild west of digital marketing, pricing digital marketing services has not standardized yet and it’s all over the map. Unfortunately, the pool of digital marketing talent is all over the map too; some good, some bad and some just downright ugly. Since digital marketing is best measured as a combination of cost and performance, it’s best to evaluate digital marketing agencies in ...

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The short answer: yes. But you’re probably looking for more of an answer than than. And you’re in luck. There’s much more to share. Not only does digital marking work, it’s become a critical component of any successful marketing effort. Consumers already spend more time online than on any other form of media, and this is likely only to increase in the future. Faster ...

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Looking for a digital marketing partner? Or any other business service provider, for that matter? If so, there are many important factors to consider in making your decision. For example, the services offered and price points are obviously important but there are many others to consider. For example, how well does the firm “fit-in” with your organization? This is based mainly on how well ...

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Big or small, broad or narrow, fast or slow… there are always pros and cons in choosing to work with various companies. The same is evident when choosing what kind of digital marketing agency you’d like to work with. The most important thing to consider is size, “should I work with a large or small agency?” Again, there are pros and cons to large ...

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