A/B testing is one of the best ways to determine which marketing, promotional, and online strategies work best for your business. It can (and should) be used to test everything from search ad copy to banner ad graphics to website calls to action to newsletter subject lines. There’s virtually no limit to what can be tested and the more you test (subject to sample ...

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Most of us are quite happy building a website that loads quickly and looks great on phones and desktops; but is building a pretty and functional website enough? Remember the saying, “Beauty only goes skin deep”? Substance with your website is key and in this case, we are talking about content. Here are four key approaches to website development that can improve visitor retention, ...

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