Wow, what a Spring it has been! Here at AdEdge, we hope you are doing well in spite of all that’s going on – our health crisis, the economy, and the inconveniences you face of being quarantined. A friend of mine put it well, “It’s like being in a Sci-Fi movie!” I don’t know about you, but I prefer watching them, not being in ...

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Moving the goal posts In many ways, social media is a marketer’s dream. It’s a space where millions of customers and potential customers gather together, many with interest in your brand and your message. But it’s getting harder and harder to reach those consumers. Social media channels in recent years have introduced algorithms that determine which posts to prioritize and which to push aside. ...

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The Consumer Electronics Show was held last week in Las Vegas, bringing together the world’s leading minds and products in the fields of technology and consumer electronics.Among the most anticipated technology upgrades is the expected move to 5G cellular technology. All of the major cell carriers are working on upgrading their networks, with the rollout expected to take place in several phases over the ...

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9 Hot Digital Marketing Trends for 2020 2019 has been a big year for digital marketing, and 2020 promises to be just as important. Changing technology and consumer habits mean digital marketers must adapt their efforts, embracing new platforms and trying new strategies. While it’s impossible to know all the new directions the digital world will take in 2020, several projections can be made ...

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You’ve built a great digital marketing plan based on a well-thought-out strategy, realistic goals and good market research. You roll out the campaign and wait for the action to begin. But it doesn’t. Where are the results and what’s going on with performance, you ask? How long is this going to take? The short answer: It depends. An effective digital marketing campaign can sometimes ...

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There is no silver bullet or magic easy button with digital marketing. Not all businesses are alike, and not all digital marketing strategies work the same. The most effective plans are customized to your industry, your business and your customers. It takes takes research, testing and time to fully understand your customers’ shopping and buying behaviors and learning the most effective ways of reaching ...

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The short answer: yes. But you’re probably looking for more of an answer than than. And you’re in luck. There’s much more to share. Not only does digital marking work, it’s become a critical component of any successful marketing effort. Consumers already spend more time online than on any other form of media, and this is likely only to increase in the future. Faster ...

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The chronology of any effective marketing campaign is branding, engagement and conversion otherwise known as “the sales funnel”. While there are various version of the funnel, building awareness with branding is always the place to start. Digital branding generates recognition of your logo, name, colors, and your industry or specifically, the products or services your sell. Your brand can come into play at every ...

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Businesses spend billions of dollars every year on Facebook and Instagram advertising. This year, social media spending is expected to increase to $17.34 billion in the United States alone. The main reason why social media is getting so much attention is because of it’s targeting capabilities. Better targeting allows businesses to control exactly who sees their ads. This drives more engagement with content, more ...

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Building a business can be one of the most exciting and fulfilling experiences of your professional life. But success doesn’t come easy. Ask any business owner and most will tell you that their greatest challenge is sales growth. Here are five digital marketing tactics that can help attract customers and grow sales. 5 Tips For Business Growth: 1) Talk With Your Customers: Whether in ...

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