Safe and secure Keeping your website secure protects visitors while improving your rank in the search engines. A new report breaks almost every day about an online security breach that has leaked access to usernames, credit cards and all kinds of other private information. Encryption can help prevent this and it’s critical if you take credit cards or other forms of payment on your ...

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Reach for the top It’s good to be first. That’s often true in marketing, and it’s especially true when it comes to your rank on the Search Engine Results Pages (SERPs) in Google and other browsers, like Bing. With search engines, if you’re not first — or at least within shouting distance of first — you’re likely to be buried under the noise of ...

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There is no silver bullet or magic easy button with digital marketing. Not all businesses are alike, and not all digital marketing strategies work the same. The most effective plans are customized to your industry, your business and your customers. It takes takes research, testing and time to fully understand your customers’ shopping and buying behaviors and learning the most effective ways of reaching ...

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In the wild west of digital marketing, pricing digital marketing services has not standardized yet and it’s all over the map. Unfortunately, the pool of digital marketing talent is all over the map too; some good, some bad and some just downright ugly. Since digital marketing is best measured as a combination of cost and performance, it’s best to evaluate digital marketing agencies in ...

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The short answer: yes. But you’re probably looking for more of an answer than than. And you’re in luck. There’s much more to share. Not only does digital marking work, it’s become a critical component of any successful marketing effort. Consumers already spend more time online than on any other form of media, and this is likely only to increase in the future. Faster ...

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The world is increasingly digital. You probably check your email, social media, news or apps first thing in the morning and last thing before you go to bed, with many, many checks throughout the day. You can search for song lyrics and movie times and restaurant recommendations. As the “Internet of Things” continues to expand, we’re likely only to spend more and more of ...

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An online presence is critical for the success of almost any business today, especially for new or smaller businesses looking to gain customers. The Internet lets those small businesses access customers and partners anywhere in the world. It creates the potential for any message to go viral, attracting the attention of influencers and potential customers everywhere. The Internet is also a vast ocean of ...

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There are many changes coming to Google Ads this fall that will change the way we optimize our campaigns and how we report data to our clients. No More Average Ad Position Google just announced (again) that the average position metric will be removed from Google Ads starting the week of Sept. 30. The company first made the announcement in February, but there was ...

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In 2019, it’s not enough to try to sell something. In fact, by many measures, traditional “selling” no longer works. The Internet has empowered consumers with information and they now turn to information on the Internet (rather than salespeople or a sales effort) to make decisions. Consumers are consuming information on the Internet at a break-neck pace. But not just any information — they ...

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Sometimes it’s hard to keep up. Consumer habits have changed in many ways over the past few years, forcing effective digital marketing strategies to change with them. Consumers are increasingly mobile. They’re on the Internet most of the day, but usually in tiny bursts and most often, it’s on their phones. To keep up, digital marketers have to constantly test and modify strategy and ...

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