In the world of Internet technology, change continues to happen at lightning pace and with it, consumer habits are changing just as quickly. Digital marketers must keep up or risk getting left behind by others who adapt more quickly. To keep the right messages in front of the right audiences via the right media, digital marketers need to not just to stay current, but ...

Read more

Looking for a digital marketing partner? Or any other business service provider, for that matter? If so, there are many important factors to consider in making your decision. For example, the services offered and price points are obviously important but there are many others to consider. For example, how well does the firm “fit-in” with your organization? This is based mainly on how well ...

Read more

With any new digital marketing effort, your website is one of the first things you should evaluate. Presuming that your digital marketing is going to do its job of sending good, prospective customers to your website, it’s your website’s job to engage with them and convert them into customers. Is your website up to the task? Here are a few things to consider when ...

Read more

As most savvy business owners know, digital marketing has become is a very important piece of one’s marketing mix and overall growth strategy. Some businesses work with an agency, some do it in-house, but sadly, some aren’t doing digital marketing at all either because they’ve tried and failed, are uncertain about how to select a reputable agency or are just too baffled by the ...

Read more

Advertising Battle of the Social Networks: If you’ve been tracking performance of your social media advertising campaigns or that of your clients, you’ll know that LinkedIn has gotten more expensive in terms of simple cost per click while under-performing other social networks. LinkedIn’s biggest challenge for marketers is it tends to be a place for “Hunting” rather than a network like Facebook which is ...

Read more

The chronology of any effective marketing campaign is branding, engagement and conversion otherwise known as “the sales funnel”. While there are various version of the funnel, building awareness with branding is always the place to start. Digital branding generates recognition of your logo, name, colors, and your industry or specifically, the products or services your sell. Your brand can come into play at every ...

Read more

Website design is a key part of your online presence. You don’t get second chances at first impressions, so it’s important to put your best foot forward. Looks aside, why is your website so important? What makes one website better than another? How can you improve your current website? We’re here to answer these questions and give you some insights regarding the importance of ...

Read more

What is Re-marketing? Re-marketing, also known as re-targeting, is defined as a type of online advertising that shows ads to people who have visited your website, or a specific web page, and may have exhibited a specific behavior (e.g., not converting into a site conversion goal). For example, let’s say you were browsing on Amazon but didn’t make a purchase. When you go to another ...

Read more

Voice Search Optimization We’re sure you’ve heard the term “Voice Search” before but if not, you’ve come to the right place! So what is Voice Search, exactly? Google Voice Search aka Google Assistant is a feature that allows users to speak their question into a computer or mobile phone that is then translated into text which is then searched. Why get involved with voice ...

Read more

Every year, there are new trends and best practices that change the digital marketing landscape. This year is no different, especially when it comes to SEO. Here are three SEO trends to kick your organic rank up a notch and prepare you for a successful 2019. 1) Voice Search Is Growing: Voice capabilities are no longer just an idea. Thanks to Google Home, Amazon ...

Read more