There is no silver bullet or magic easy button with digital marketing. Not all businesses are alike, and not all digital marketing strategies work the same. The most effective plans are customized to your industry, your business and your customers. It takes takes research, testing and time to fully understand your customers’ shopping and buying behaviors and learning the most effective ways of reaching ...

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Have you ever heard the expression, “Content is King”? In the marketing world, it’s equally important for mass media as it is for digital marketing. Whatever the medium or industry, content provides for the ideal way to connect with people by adding value, expertise or entertainment. In an online environment that is flooded with information, it’s easy to get lost in the noise, even ...

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Black Friday and Cyber Monday are all the craze around the the holidays. There are great promotions in stores, apps, and online. If you think you missed out this year, don’t fret, because promotions actually run all the way through and even after Christmas and into the New Year. Lots of consumer businesses generate most of their revenue during the months of November. In ...

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