Sometimes it’s hard to keep up. Consumer habits have changed in many ways over the past few years, forcing effective digital marketing strategies to change with them. Consumers are increasingly mobile. They’re on the Internet most of the day, but usually in tiny bursts and most often, it’s on their phones. To keep up, digital marketers have to constantly test and modify strategy and ...

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AB testing is one of the best ways to determine which marketing, promotional, and online strategies work best for your business. AB testing is an experiment where two or more variants of a page are shown to users, and statistical analysis determines which variation performs better. To optimize search ad copy, banner ad graphics, website calls-to-action, or newsletter subject lines use this method. There’s ...

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