Advertising Battle of the Social Networks: If you’ve been tracking performance of your social media advertising campaigns or that of your clients, you’ll know that LinkedIn has gotten more expensive in terms of simple cost per click while under-performing other social networks. LinkedIn’s biggest challenge for marketers is it tends to be a place for “Hunting” rather than a network like Facebook which is ...
What is Re-marketing? Re-marketing, also known as re-targeting, is defined as a type of online advertising that shows ads to people who have visited your website, or a specific web page, and may have exhibited a specific behavior (e.g., not converting into a site conversion goal). For example, let’s say you were browsing on Amazon but didn’t make a purchase. When you go to another ...
How do I use social media to grow my small business? How do I market my business on social media and what works best? Over the past 10 years, Social Media has become an integral part of every day life in our personal and professional lives. This creates a huge opportunity for B2C and B2B business owners to connect with prospects at a personal ...