In the world of Internet technology, change continues to happen at lightning pace and with it, consumer habits are changing just as quickly. Digital marketers must keep up or risk getting left behind by others who adapt more quickly. To keep the right messages in front of the right audiences via the right media, digital marketers need to not just to stay current, but ...

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A paid search campaign is a quick and powerful way to reach your customers and potential customers. With Google Ads and similar programs on other platforms, you can connect your brand and your message with what your customers and potential customers already are searching for and looking at. Hop on board. Go with them. Consumers today want to partner with brands that care about ...

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What is Re-marketing? Re-marketing, also known as re-targeting, is defined as a type of online advertising that shows ads to people who have visited your website, or a specific web page, and may have exhibited a specific behavior (e.g., not converting into a site conversion goal). For example, let’s say you were browsing on Amazon but didn’t make a purchase. When you go to another ...

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Back in July, Google announced that they would be making improvements and re-branding their Ad interface. Formerly know as “Google Adwords”, the new and improved Google Ads experience is officially here, and has a lot of exciting changes to offer advertisers! Starting on October 18th it will become the exclusive way to manage ads, so it’s important to understand all that has changed. These ...

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