There are many changes coming to Google Ads this fall that will change the way we optimize our campaigns and how we report data to our clients. No More Average Ad Position Google just announced (again) that the average position metric will be removed from Google Ads starting the week of Sept. 30. The company first made the announcement in February, but there was ...

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A paid search campaign is a quick and powerful way to reach your customers and potential customers. With Google Ads and similar programs on other platforms, you can connect your brand and your message with what your customers and potential customers already are searching for and looking at. Hop on board. Go with them. Consumers today want to partner with brands that care about ...

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One of the most common concerns we hear at AdEdge is how to become more visible. People ask us “How do I get my name out there more?” “How do I get my business noticed?” “How do I move higher on Google search?” All valid questions! There are many ways to beef up your visibility and increase your site traffic. One of our most ...

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