Paid search made better: Dos and don’ts to help you get the most out of your paid search campaign A paid search campaign is a quick and powerful way to reach your customers and potential customers. With Google Ads and similar programs on other platforms, you can connect your brand and your message with what your customers and potential customers already are searching for ...

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Advertising Battle of the Social Networks: If you’ve been tracking performance of your social media advertising campaigns or that of your clients, you’ll know that LinkedIn has gotten more expensive in terms of simple cost per click while under-performing other social networks. LinkedIn’s biggest challenge for marketers is it tends to be a place for “Hunting” rather than a network like Facebook which is ...

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