In the world of Internet technology, change continues to happen at lightning pace and with it, consumer habits are changing just as quickly. Digital marketers must keep up or risk getting left behind by others who adapt more quickly. To keep the right messages in front of the right audiences via the right media, digital marketers need to not just to stay current, but ...

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Businesses spend billions of dollars every year on Facebook and Instagram advertising. This year, social media spending is expected to increase to $17.34 billion in the United States alone. The main reason why social media is getting so much attention is because of it’s targeting capabilities. Better targeting allows businesses to control exactly who sees their ads. This drives more engagement with content, more ...

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