Let’s look at the silver lining. During COVID-19, you have an unprecedented opportunity to assess your business in meaningful ways. Revisit your marketing strategy, connect with your audience through social media, focus on online services, engage via email, and focus on projects that have been stuck on the back burner. Whether you decide to focus on one or all of these key strategies, you ...

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AB testing is one of the best ways to determine which marketing, promotional, and online strategies work best for your business. AB testing is an experiment where two or more variants of a page are shown to users, and statistical analysis determines which variation performs better. To optimize search ad copy, banner ad graphics, website calls-to-action, or newsletter subject lines use this method. There’s ...

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Have you ever heard the expression, “Content is King”? In the marketing world, it’s equally important for mass media as it is for digital marketing. Whatever the medium or industry, content provides for the ideal way to connect with people by adding value, expertise or entertainment. In an online environment that is flooded with information, it’s easy to get lost in the noise, even ...

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