The chronology of any effective marketing campaign is branding, engagement and conversion otherwise known as “the sales funnel”. While there are various version of the funnel, building awareness with branding is always the place to start. Digital branding generates recognition of your logo, name, colors, and your industry or specifically, the products or services your sell. Your brand can come into play at every ...

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What is Re-marketing? Re-marketing, also known as re-targeting, is defined as a type of online advertising that shows ads to people who have visited your website, or a specific web page, and may have exhibited a specific behavior (e.g., not converting into a site conversion goal). For example, let’s say you were browsing on Amazon but didn’t make a purchase. When you go to another ...

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Voice Search Optimization We’re sure you’ve heard the term “Voice Search” before but if not, you’ve come to the right place! So what is Voice Search, exactly? Google Voice Search aka Google Assistant is a feature that allows users to speak their question into a computer or mobile phone that is then translated into text which is then searched. Why get involved with voice ...

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Every year, there are new trends and best practices that change the digital marketing landscape. This year is no different, especially when it comes to SEO. Here are three SEO trends to kick your organic rank up a notch and prepare you for a successful 2019. 1) Voice Search Is Growing: Voice capabilities are no longer just an idea. Thanks to Google Home, Amazon ...

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Building a business can be one of the most exciting and fulfilling experiences of your professional life. But success doesn’t come easy. Ask any business owner and most will tell you that their greatest challenge is sales growth. Here are five digital marketing tactics that can help attract customers and grow sales. 5 Tips For Business Growth: 1) Talk With Your Customers: Whether in ...

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By: Andrea Wagner, President, Wagner Web Designs, Inc. Examples of free email services are Yahoo!, Gmail, Hotmail, sbcglobal.net, etc. In the event of a problem with your account, there is NO support or customer service for free accounts. (The last line of the troubleshooting guide states “ If these steps have not resolved the issue, feel free to set up a new email account.”) ...

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Black Friday and Cyber Monday are all the craze around the the holidays. There are great promotions in stores, apps, and online. If you think you missed out this year, don’t fret, because promotions actually run all the way through and even after Christmas and into the New Year. Lots of consumer businesses generate most of their revenue during the months of November. In ...

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Back in July, Google announced that they would be making improvements and re-branding their Ad interface. Formerly know as “Google Adwords”, the new and improved Google Ads experience is officially here, and has a lot of exciting changes to offer advertisers! Starting on October 18th it will become the exclusive way to manage ads, so it’s important to understand all that has changed. These ...

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