The chronology of any effective marketing campaign is branding, engagement and conversion otherwise known as “the sales funnel”. While there are various version of the funnel, building awareness with branding is always the place to start. Digital branding generates recognition of your logo, name, colors, and your industry or specifically, the products or services your sell. Your brand can come into play at every ...

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What is Re-marketing? Re-marketing, also known as re-targeting, is defined as a type of online advertising that shows ads to people who have visited your website, or a specific web page, and may have exhibited a specific behavior (e.g., not converting into a site conversion goal). For example, let’s say you were browsing on Amazon but didn’t make a purchase. When you go to another ...

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Here are our top five digital marketing predictions that will perform well over the next year and beyond. As technology and user behavior evolves, we expect that digital marketing will adapt and find more efficient ways of reaching targeted audiences. 1) Mobile: With more and more people using smartphones for everything in their lives, expect to see continued growth and performance of search engine ...

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Whether you’re an experienced content marketer who is seasoned in all things inbound, or a rookie trying to figure out where to begin, the goal of inbound marketing remains the same: create value for your customers by solving a problem for them. So how can you do that through your content, and how can you give those customers a great experience when they come ...

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Bing Ads is expanding to reach LinkedIn users for searches on Bing, MSN and Yahoo with their sponsored ads. Targeting for Search on the Bing Network and owned/operated sites will start in January 2019 to all accounts serving the United States. There are many segments on LinkedIn that are available for targeting. The latest figures for LinkedIn include 145 industries, 80,000 companies and 26 ...

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Black Friday and Cyber Monday are all the craze around the the holidays. There are great promotions in stores, apps, and online. If you think you missed out this year, don’t fret, because promotions actually run all the way through and even after Christmas and into the New Year. Lots of consumer businesses generate most of their revenue during the months of November. In ...

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