The world is increasingly digital. You probably check your email, social media, news or apps first thing in the morning and last thing before you go to bed, with many, many checks throughout the day. You can search for song lyrics and movie times and restaurant recommendations. As the “Internet of Things” continues to expand, we’re likely only to spend more and more of ...

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An online presence is critical for the success of almost any business today, especially for new or smaller businesses looking to gain customers. The Internet lets those small businesses access customers and partners anywhere in the world. It creates the potential for any message to go viral, attracting the attention of influencers and potential customers everywhere. The Internet is also a vast ocean of ...

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Advertising Battle of the Social Networks: If you’ve been tracking performance of your social media advertising campaigns or that of your clients, you’ll know that LinkedIn has gotten more expensive in terms of simple cost per click while under-performing other social networks. LinkedIn’s biggest challenge for marketers is it tends to be a place for “Hunting” rather than a network like Facebook which is ...

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The chronology of any effective marketing campaign is branding, engagement and conversion otherwise known as “the sales funnel”. While there are various version of the funnel, building awareness with branding is always the place to start. Digital branding generates recognition of your logo, name, colors, and your industry or specifically, the products or services your sell. Your brand can come into play at every ...

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Website design is a key part of your online presence. You don’t get second chances at first impressions, so it’s important to put your best foot forward. Looks aside, why is your website so important? What makes one website better than another? How can you improve your current website? We’re here to answer these questions and give you some insights regarding the importance of ...

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What is Re-marketing? Re-marketing, also known as re-targeting, is defined as a type of online advertising that shows ads to people who have visited your website, or a specific web page, and may have exhibited a specific behavior (e.g., not converting into a site conversion goal). For example, let’s say you were browsing on Amazon but didn’t make a purchase. When you go to another ...

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Voice Search Optimization We’re sure you’ve heard the term “Voice Search” before but if not, you’ve come to the right place! So what is Voice Search, exactly? Google Voice Search aka Google Assistant is a feature that allows users to speak their question into a computer or mobile phone that is then translated into text which is then searched. Why get involved with voice ...

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Businesses spend billions of dollars every year on Facebook and Instagram advertising. This year, social media spending is expected to increase to $17.34 billion in the United States alone. The main reason why social media is getting so much attention is because of it’s targeting capabilities. Better targeting allows businesses to control exactly who sees their ads. This drives more engagement with content, more ...

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Building a business can be one of the most exciting and fulfilling experiences of your professional life. But success doesn’t come easy. Ask any business owner and most will tell you that their greatest challenge is sales growth. Here are five digital marketing tactics that can help attract customers and grow sales. 5 Tips For Business Growth: 1) Talk With Your Customers: Whether in ...

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Whether you’re an experienced content marketer who is seasoned in all things inbound, or a rookie trying to figure out where to begin, the goal of inbound marketing remains the same: create value for your customers by solving a problem for them. So how can you do that through your content, and how can you give those customers a great experience when they come ...

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