Paid search made better: Dos and don’ts to help you get the most out of your paid search campaign A paid search campaign is a quick and powerful way to reach your customers and potential customers. With Google Ads and similar programs on other platforms, you can connect your brand and your message with what your customers and potential customers already are searching for ...

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It’s not enough to just have a website. Websites in 2019 must be optimized and active to help companies attract and retain customers. A strong marketing strategy starts with setting up your website to reach the most potential customers and tailoring the message and presentation to attract attention from people most likely to be interested in and benefit from your services. Just as it’s ...

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Search Engine Optimization or “SEO” is the process of improving your websites organic (or natural) ranking on search engines. By ranking higher on search engines, your organic listing will generate more traffic to your website. You might be asking yourself, “Isn’t that what paid search does?” Yes, and Paid Search is important but there are a few big differences. Clicks on your organic listing ...

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