As we continue to be in this uncertain time in our business ventures, that doesn’t mean our marketing needs to end. Technology is our major source of communication, so let’s utilize it the best way we know how. Let’s not give up because our present efforts will ultimately decide the future of our business. It’s time up your marketing efforts because we will recover! ...

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It’s about time For smart business owners, marketing never stops. That’s especially true in today’s digital world, where trends, technology and algorithms that drive search results change regularly. To keep up, your digital marketing strategy should include an ongoing effort. But how long should an individual marketing campaign last? Digital marketing isn’t a one-time effort, and while it can make an immediate impact, full ...

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Safe and secure Keeping your website secure protects visitors while improving your rank in the search engines. A new report breaks almost every day about an online security breach that has leaked access to usernames, credit cards and all kinds of other private information. Encryption can help prevent this and it’s critical if you take credit cards or other forms of payment on your ...

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Reach for the top It’s good to be first. That’s often true in marketing, and it’s especially true when it comes to your rank on the Search Engine Results Pages (SERPs) in Google and other browsers, like Bing. With search engines, if you’re not first — or at least within shouting distance of first — you’re likely to be buried under the noise of ...

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The Internet opens your business and your brand to hundreds of millions of people worldwide. With just a simple website, you have the potential to reach more consumers today than at any time in human history. The world is at your virtual doorstep, waiting to see what you have to offer. If they can find you. The Internet can connect you and your business ...

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It’s not enough to just have a website. Websites in 2019 must be optimized and active to help companies attract and retain customers. A strong marketing strategy starts with setting up your website to reach the most potential customers and tailoring the message and presentation to attract attention from people most likely to be interested in and benefit from your services. Just as it’s ...

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Every year, there are new trends and best practices that change the digital marketing landscape. This year is no different, especially when it comes to SEO. Here are three SEO trends to kick your organic rank up a notch and prepare you for a successful 2019. 1) Voice Search Is Growing: Voice capabilities are no longer just an idea. Thanks to Google Home, Amazon ...

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Search Engine Optimization or “SEO” is the process of improving your websites organic (or natural) ranking on search engines. By ranking higher on search engines, your organic listing will generate more traffic to your website. You might be asking yourself, “Isn’t that what paid search does?” Yes, and Paid Search is important but there are a few big differences. Clicks on your organic listing ...

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