An online presence is critical for the success of almost any business today, especially for new or smaller businesses looking to gain customers. The Internet lets those small businesses access customers and partners anywhere in the world. It creates the potential for any message to go viral, attracting the attention of influencers and potential customers everywhere. The Internet is also a vast ocean of ...

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It’s not enough to just have a website. Websites in 2019 must be optimized and active to help companies attract and retain customers. A strong marketing strategy starts with setting up your website to reach the most potential customers and tailoring the message and presentation to attract attention from people most likely to be interested in and benefit from your services. Just as it’s ...

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As most savvy business owners know, digital marketing has become is a very important piece of one’s marketing mix and overall growth strategy. Some businesses work with an agency, some do it in-house, but sadly, some aren’t doing digital marketing at all either because they’ve tried and failed, are uncertain about how to select a reputable agency or are just too baffled by the ...

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Every year, there are new trends and best practices that change the digital marketing landscape. This year is no different, especially when it comes to SEO. Here are three SEO trends to kick your organic rank up a notch and prepare you for a successful 2019. 1) Voice Search Is Growing: Voice capabilities are no longer just an idea. Thanks to Google Home, Amazon ...

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Have you ever heard the expression, “Content is King”? In the marketing world, it’s equally important for mass media as it is for digital marketing. Whatever the medium or industry, content provides for the ideal way to connect with people by adding value, expertise or entertainment. In an online environment that is flooded with information, it’s easy to get lost in the noise, even ...

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Search Engine Optimization or “SEO” is the process of improving your websites organic (or natural) ranking on search engines. By ranking higher on search engines, your organic listing will generate more traffic to your website. You might be asking yourself, “Isn’t that what paid search does?” Yes, and Paid Search is important but there are a few big differences. Clicks on your organic listing ...

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