Social media is a great tool for connecting with friends and family, sharing everything from pictures of your kid’s soccer games to checking in at your favorite restaurant. For businesses and marketers, social media can be even more significant: it’s an opportunity to reach and connect with customers and clients. Social media is a key way to develop your existing customer base and expand ...

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Advertising Battle of the Social Networks: If you’ve been tracking performance of your social media advertising campaigns or that of your clients, you’ll know that LinkedIn has gotten more expensive in terms of simple cost per click while under-performing other social networks. LinkedIn’s biggest challenge for marketers is it tends to be a place for “Hunting” rather than a network like Facebook which is ...

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