Moving the goal posts In many ways, social media is a marketer’s dream. It’s a space where millions of customers and potential customers gather together, many with interest in your brand and your message. But it’s getting harder and harder to reach those consumers. Social media channels in recent years have introduced algorithms that determine which posts to prioritize and which to push aside. ...

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The chronology of any effective marketing campaign is branding, engagement and conversion otherwise known as “the sales funnel”. While there are various version of the funnel, building awareness with branding is always the place to start. Digital branding generates recognition of your logo, name, colors, and your industry or specifically, the products or services your sell. Your brand can come into play at every ...

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