In the world of Internet technology, change continues to happen at lightning pace and with it, consumer habits are changing just as quickly. Digital marketers must keep up or risk getting left behind by others who adapt more quickly. To keep the right messages in front of the right audiences via the right media, digital marketers need to not just to stay current, but ...

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Here are our top five digital marketing predictions that will perform well over the next year and beyond. As technology and user behavior evolves, we expect that digital marketing will adapt and find more efficient ways of reaching targeted audiences. 1) Mobile: With more and more people using smartphones for everything in their lives, expect to see continued growth and performance of search engine ...

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Most of us are quite happy building a website that loads quickly and looks great on phones and desktops; but is building a pretty and functional website enough? Remember the saying, “Beauty only goes skin deep”? Substance with your website is key and in this case, we are talking about content. Here are four key approaches to website development that can improve visitor retention, ...

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